The Ultimate Guide on How to Get More Likes on Instagram
Let’s face it — in the world of social media, one of the biggest “compliments” is getting more likes on Instagram. Most people with a personal account can relate to this on one level or another. But for businesses? It’s a whole different ballgame. Businesses small and large are always looking for ways to measure growth and reach, so Instagram likes are key. If you’re looking to grow your likes count on Instagram, check out these helpful tips:
Establish a brand
Your Instagram profile is a glimpse into who you are. As a company, it’s important to make sure it’s well-defined and easy for potential customers (and existing customers, of course!) to see who you are. When you look at your profile, everything should be coherent — logo, bio, photos, captions, etc. These assets form as a whole to define your brand.
Curate high-quality photos
If you’re looking for likes, quality is a good place to start. In today’s world, it’s pretty easy to get good pictures. We have iPhones, advanced camera technology and all sorts of stock photo resources that make it a no-brainer that our Instagram profiles are brimming with beautiful photography. Because of that, people are a lot less likely to throw a like on a low-quality picture or a photo that seems out of place.
Master the art of caption creation
This one’s a big one, so we’ll break this into two separate (but important) rules. #1: Make sure your captions coincide with your photos. People “like” a lot more than just the photo itself — they like the story it tells. That means the visual component needs to go hand in hand with the written component. #2: Establish a voice. Your Instagram profile can’t have a bunch of different personalities. It needs to let your voice (or your company’s voice) shine through. We should know who you are by reading the captions of each of your posts. If we don’t, you may want to reevaluate.
Use, but don’t overuse, hashtags
Hashtag this, hashtag that! There’s a whole culture surrounding hashtags. Here’s the thing: you can go really right or really wrong with hashtagging. So it’s important that you know how to do it. There are plenty of tools you can use to conduct hashtag research. Here are a few:
Your hashtags should be targeted. There’s strategy behind hashtags, whether you’re trying to expand your reach or get in touch with your current target audience. A good rule of thumb is to be specific to your industry’s niche.
Switch to public mode
This one is person-dependent because some people don’t want their Instagram profiles on public mode, but it’s a tried-and-true way of getting more likes. If you’re trying to establish a bigger following, it’s always better to get your content in front of more eyes.
Use location to your advantage
Location tagging is huge! This helps narrow in on a built-in target audience of people in your area. You never know what ways you may be able to connect to others just because of your shared community. Plus, if you’re able to tag your geo-location to a precise place like a restaurant or shopping center, you’ll reach a whole new set of people.
Sync up your posts and your stories
As we mentioned before, we’re all about establishing fluidity and consistency. One way to get more eyes on your posts (and your profile) is by iterating on your posts with your stories. Posting stories regularly helps garner interest AND it drives people to your profile.
Explore behind-the-scenes as an option
People like real. Period. They want to know the real you, whether that be your business, your behind-the-scenes goofy pictures, or your #nofilter selfies. This shows people who you are and what makes you tick, and believe it or not, people go crazy for it! The next time you want to get in touch with your audience, give them a sneak peek!
When it comes to Instagram, there’s a world of rules to learn. From likes to followers and hashtags, there are a lot of sweet spots… and faux pas. Now that you know the basics on how to boost your like count, it’s time to put it to the test!